12 Days of Fire-Dex: Day 4 Highlight, Lance Matiste's Region


This year, in celebration of the 12 Days of Fire-Dex, we are highlighting each of our sales territories across the United States and beyond.

Our Day 4 stop is Territory T-40, the Mid-Southeast States Region, managed by Senior Regional Sales Manager (RSM) Lance Matiste. In his 13 years with Fire-Dex, Lance has worn many hats, including the Director of Product Development before serving in his current role. Lance enjoys “working with our valued fire department customers to help them make the right PPE choices.”

Lance is a graduate of the University of Arizona.  A few years back, he shared his memory of September 11th. On the morning of September 11, 2001 he was in NYC meeting with FDNY when the attacks occurred. His memory of that morning and day are rivoting to listen to and remember.

Our culinary treat for Day 4 will be sent from the Commonwealth State of Virginia. The winner will receive a petite Virginia Ham and Virginia Peanuts from Edwards. Of course, we will include some Fire-Dex swag as a bonus!

If you haven’t already entered the 12 Days of Fire-Dex, click here and join the fun.

Contact Information for Lance Matiste:
Regional Sales Manager – Mid-Southeast States Territory
(VA, NC, SC, TN, AL, MS, AR)
Cell: (330) 518-3855
Connect with Lance on LinkedIn.

Featured Fire-Dex Dealers in this area:


C.W. Williams Fire Equipment Specialists

(800) 277-3473
Follow C.W. Williams on Facebook and Twitter.


Emergency Equipment Professionals
(855) 337-7646
Follow EEP on Facebook.

Stay In The Know
Get the latest content first with our email newsletter.

Leave a Reply